Let’s get one thing straight, since its genesis, the phenomenon of Esports has always been a big deal. However, since we all got trapped in our homes last year, the Esports craze has been growing at an exponential rate, with plenty of gaming fans tuning in to see their favourite games, teams and pro players. Or at the very least, to beat the boredom a lockdown brings. So with that in mind, it seems that the major players have been working in the shadows and today, we have received reports that BLAST and VENN will be collaborating to enhance the global Esports experience.
For those unaware, BLAST is a well-known esports tournament organiser and VENN is an Esports broadcasting company. So through this partnership, the two parties aim to benefit from each other, with VENN aiming to take BLAST’s catalogue of gaming events and broadcast them for the foreseeable future. This works out fantastically for both parties as the coverage will grant exposure to BLAST’s events, whereas VENN will have the broadcasting rights to some of the most important esports events of the moment. In short, it’s a win-win.
A Cohesive Partnership
The first instance where we will see this partnership in full effect will the BLAST Premier Global Final which is set to take place on the 24th January 2021. VENN will produce a series of segments covering the event from their Los Angeles studio. With a prize pot of $1,000,000 on the line, this is a great way to begin their collaboration.
This will then be followed by the North American Qualifier series in 2021. This will see eight teams play CS: GO and battle it out for a place in the BLAST Premier Series.
Robbie Doubek, the CEO of BLAST recently made a statement discussing the new partnership, he had this to say:
“BLAST is the fastest-growing esports tournament organiser in the world and has proven itself a highly valuable proposition for multiple brands.
“We are excited about what this collaboration will mean for both our fans and esports fans overall.”
VENN Are Making Waves
This collaboration is a very important milestone for the media network as this will be their first major expansion into the global Esports market. This is a move that promises to ‘expand their global footprint and premier position within the professional esports industry’.
This sentiment was echoed by Ariel Horn, the Co-CEO of VENN. In a recent statement, she had this to say:
This partnership is exactly what we’ve been waiting for and we can’t wait to get started,”
“Our team has a rich history in this space, having produced many of the most-watched esports events of all time, including League of Legends Worlds and the Fortnite World Cup.
“We have been blown away by BLAST’s brand of dynamic, entertaining and professional events and its rapid expansion across the space. All of those elements combined with our studio infrastructure and programming capabilities make this a perfect match.”
Another Step Towards Mainstream Entertainment
This is a huge deal that will not only benefit both parties involved but also grant more exposure to Esports via more conventional media outlets. This is becoming more and more common which we touched not just last week in our article regarding the BBC’s decision to broadcast the RLCS Championship. If you haven’t checked that out already, be sure to do so.
So that’s our news regarding the huge new partnership between VENN and BLAST. What do you think of the new deal? Do you think this will take Esports to a whole new level? Do you think more well known networks should invest in Esports? Let us know in the comments section below. Plus, if you liked this, then why not check out our news regarding the new Viewsonic gaming monitors announced at CES. Or alternatively, check out which streamer smashed the Twitch concurrent viewers record.