HookBang has been re-branded to become Visual Concepts Austin. Visual Concepts also has branches in the San Francisco Bay Area, greater Los Angeles, and Orange County, California, as well as Vancouver, Seoul, Shanghai, and Budapest.
The Austin branch will operate at a new location in the Austin Texas metropolitan area. It will bring in hundreds of developers for its expanding publishing business, as well as work on NBA 2K. It will also provide platform development and live services support for the game.
HookBang was founded in 2012. It offered full-service software design and development for brands, agencies, and technology businesses. They recently provided engineering, design, and art support through their partnership with Visual Concepts.
“Working with a studio as prominent as Visual Concepts on NBA 2K21 was an extraordinary opportunity for HookBang,” said Frank Roan, CEO at HookBang. “Formally joining Visual Concepts and 2K allows us to accelerate our impact on the product, the company and the Austin development community.”
“NBA 2K is a vital part of 2K’s publishing business and the larger video game industry, as well as a fixture in global pop culture lexicon,” said Greg Thomas, President at Visual Concepts. “We have made many investments in NBA 2K over the years, each of which has helped us reach new heights. HookBang has partnered with us on NBA 2K for the past couple of years, and we’re pleased to welcome its talented team to the Visual Concepts family.”