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HookBang Game Division Bought Out By 2K and Visual Concepts
HookBang Game Division Bought Out By 2K and Visual Concepts

HookBang Game Division Bought Out By 2K and Visual Concepts

2K have announced today that they have bought HookBang Game Division.

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Image Source Visual Concepts and 2K Logos

Visual Concepts Austin

HookBang has been re-branded to become Visual Concepts Austin. Visual Concepts also has branches in the San Francisco Bay Area, greater Los Angeles, and Orange County, California, as well as Vancouver, Seoul, Shanghai, and Budapest.

The Austin branch will operate at a new location in the Austin Texas metropolitan area. It will bring in hundreds of developers for its expanding publishing business, as well as work on NBA 2K.  It will also provide platform development and live services support for the game.

About HookBang

HookBang was founded in 2012. It offered full-service software design and development for brands, agencies, and technology businesses. They recently provided engineering, design, and art support through their partnership with Visual Concepts.

“Working with a studio as prominent as Visual Concepts on NBA 2K21 was an extraordinary opportunity for HookBang,” said Frank Roan, CEO at HookBang. “Formally joining Visual Concepts and 2K allows us to accelerate our impact on the product, the company and the Austin development community.”

NBA 2K is a vital part of 2K’s publishing business and the larger video game industry, as well as a fixture in global pop culture lexicon,” said Greg Thomas, President at Visual Concepts. “We have made many investments in NBA 2K over the years, each of which has helped us reach new heights. HookBang has partnered with us on NBA 2K for the past couple of years, and we’re pleased to welcome its talented team to the Visual Concepts family.”

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That’s All From Me

What do you think about HookBang being bought out? Do you think they will make a noticeable contribution to the NBA 2K game series? What businesses in the future do you think will be acquired by larger game companies? Let us know in the comments.

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Thanks for reading VeryAli Gaming! For other 2K news see how Take-Two CEO Defends $70 Price For NBA 2K21. Or read about how Unskippable ads are back in NBA 2K21.

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