Tencent Invest Incredible €30 Million into Life Is Strange Developers

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DONTNOD Entertainment Developers of Tell Me Why Recieve €30 Million From Tencent

The multinational technology conglomerate Tencent recently invested €30 million ($41.4 million) into DONTNOD Entertainment while also acquiring a fraction of the stake in the company.

DONTNOD Entertainment released many IPs throughout its time span. The success of the episodic series Life is Strange propelled DONTNOD onto the map alongside the release of Remember Me, which received polarising reviews among critics and gamers.

Oskar Guilbert, Chairman and Chief Executive Officer of DONTNOD Entertainment stated in an interview with GamesIndustry.biz:

We are delighted to welcome Tencent as a DONTNOD investor. This is a real expression of trust from a key online game leader, which is behind a number of success stories and has invested in several leading companies in the video game industry.”

Through this partnership, DONTNOD is perfectly positioned to take advantage of the various growth drivers in the video game industry, in particular in China and on mobile platforms, in cooperation with an industry leader. The capital increase announced today will enable us to step up and boost the roll-out of our development plan, which aims to capture more value from our original creations by self-publishing more games.

As an outcome of this deal, we can expect that DONTNOD will be diving into the mobile game market in addition to creating new self-published IPs. Also despite DONTNOD Entertainment usually implementing diverse characters and social themes of queer characters, these themes could potentially get held back at least to a certain extent in order to align with China’s censoring of LGBT in media. Furthermore, DONTNOD Entertainment did not announce any new games as a result of this significant investment . You can get Life Is Strange on Amazon or through this deal here, Life Is Strange 2 is also available on Amazon or through this deal here.

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DONTNOD Entertainment Join a Long List

This isn’t a one-off by Tencent, quite the opposite in fact as they have taken interest in many video game development companies throughout the years. Just recently, Tencent acquired a major stake in Klei Entertainment, developers of the survival game Don’t Starve. Additionally Tencent have 84% stock in Riot Games as well as owning 40% of Epic Games.

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