Unskippable ads are back in NBA 2K21

NBA 2K21 is bringing back unskippable ads, even though it’s a full-priced game. The ads appear in the pre-game loading screen, and they’re not just banners or small pictures, they’re full-blown video ads. The video ads have already been spotted on PC, Xbox One, PS4, and the Oculus Quest 2.

Notably, the game only started the new video ads charade, only after the game has already been reviewed and rated by most websites. It still received very poor reviews, lower than previous entries of the franchise. Both IGN and Gamespot gave it a 6/10, it has a score of 5/10 on Steam, and Metacritic gave it a 69 with a user score of 1.2.

TakeTwo’s long history

TakeTwo already tried this back in 2019 with NBA 2K19, and only backed down after it had faced serious criticism. The criticism was blatant, a $60 full-priced game should not be including ads, and they certainly don’t need them for the game to be profitable.

NBA 2K games are already well known for their shady monetization and microtransaction tactics, including slot machines, and actual roulette wheels. The move seemed unnerving and unethical, given that the NBA games are mostly targeted at kids and teenagers.

It’s also worth mentioning that TakeTwo was the first company to raise the price of a triple-A game to $70, for next-gen. It received heavy backlash as yearly sports games are lowering the bar of what can be called a “new game”.

You can buy NBA 2K21 on the PS4, Xbox, or PC right now for $60. Also for next-gen experience, you can get it on Xbox Series X, and PS5, for $70. Will you be buying any version of NBA 2K21? Do you think NBA 2K21 will continue with the in-game video ads? Let us know in the comments..

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